Ideal website design entails more than an appearance that’s aesthetically pleasing. In fact, many professionals with varying areas of expertise are involved in each major decision- when it’s done right. In this read, we have discussed the basic principles of good website design to address what Richmond web design professionals deem to be the most vital aspects in creating a website that brings high conversions.
Simplicity is Vital- Less Is More
It doesn’t take long to do a search and come across a website that’s over-designed, packed with too many elements that are just distracting. Simplicity is the core of effective web design. It not only provides a clean and fresh design to make it easier for site navigation, but the aesthetics tend to be more appealing and are bound to stand the test of time. It is not only distracting but also unnecessary to load a site with design features that do not serve a purpose. What’s the purpose of your business site? The answer is to direct new business to your company. As such, you will want to keep your design simple so that people can find their way easily and naturally.
Aesthetically Appealing to The Right Audience
You have a certain market segment referred to as the target audience or customers. As such, your web design needs to be created to appeal to this niche. In this regard, you will want to research buyer habits as they can reveal the kind of colors, images, and other features that are appealing to the audience you are targeting. Every person has specific likes and dislikes and so, researching these aspects is vital. A high volume of visitors is not useful if they do not eventually convert and buy.
Innovative & Not Distracting
An ideal design entails natural talent and creativity. Richmond professionals in the web design industry know how to utilize whitespace. Also referred to as negative space, white space is an area in the page that’s empty and found between text, images, and graphic elements. Innovative implementation of whitespace and design elements creates a more appealing and less distracting design that guides visitors to exactly where they want to go. Just take a look at Google and Apple logos. They are unforgettable, partially because they are clean and simple. Low quality and cheap products tend to have noisy, busy, and ad oriented web designs that are distracting to visitors. Taking this route will have people automatically concluding that you are selling sub-par products or services.
Easy to Understand
Your website visitors should be able to easily comprehend every term, headline, or phrase without any confusion whatsoever. Any less commonly used or unused term is likely to drive them off, as they do not understand and might be getting into something they are uncertain of. Industry-specific words that are not used commonly will only hinder your appeal. Dense and complex content will never work, and calls to action that are either hard to find or unclear will most likely be skipped. As such, ensure all your content and visual elements are laid out cleanly and clearly, with all the vital conversion points visible. Any deviation only creates a conversion barrier.
Designed for Functionality & Usability
In web design, functionality and usability need to drive each decision and thus surpass any other consideration in web design. In order to get an easy, clear, and eventually, direct path to conversions, both technical and design aspects come into play. All links need to work fast, and every call to action and button has to be positioned properly, thus calling for as little effort as possible for visitors to move on to the next step.
And there you have it, the basic principles of ideal web design. Incorporate these into your website, and you will appreciate a higher conversion rate.